Accessibility statement

Our commitment

We aim for theprimerwand.com to meet the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. That means keyboard-navigable, screen-reader friendly, sufficient color contrast, and clear focus indicators.

What we’ve done

• Semantic HTML throughout (landmarks, headings, lists, buttons).
• Keyboard-accessible navigation, cart drawer, and checkout flow.
• Visible focus rings on every interactive element.
• Alt text on product imagery and descriptive labels on icon-only buttons.
• Color contrast against our brand purple meets AA on body text.

Known gaps

We’re actively working on:

• Better screen-reader announcements for cart updates.
• Reduced-motion support for animated transitions.
• A formal independent accessibility audit (planned for 2026).

Tell us when we’ve missed something

If any part of the site is hard to use, email hello@theprimerwand.com with:

• The page URL
• What you were trying to do
• What went wrong (and how, if you can share)
• What browser / assistive tech you were using

We respond to accessibility reports within 2 business days and aim to fix issues within 30.